Path
Transform
Convince your team, drive compliance, quantify the cost of inaction. The arguments for decision-makers.
4 articles — 3 in guided path
Guided path
Law, costs, market: the three levers that turn accessibility into a strategic priority.
The EAA is here
Since June 28, 2025, the European Accessibility Act applies across the entire European Union. Products, services, e-commerce, banking, transport. Here's what the law requires, who's covered, and what happens to those who ignore it.
The real cost of non-compliance
3,117 web accessibility lawsuits in 2025, a $13 trillion market left on the table, a documented 37,000% ROI. Accessibility is no longer a technical issue. It's a business risk.
How GEO forces web accessibility
Generative engines cite clear, structured, semantic sites — exactly what accessibility has demanded for 25 years. GEO doesn't reinvent the rules. It enforces them through the market.
Go further
Three bills, one codebase, zero overhead
Accessibility, performance, SEO: three scores, three audits, three teams, except the practices that improve one improve the other two. And doing nothing means paying three times.