<b>
Draw attention without semantic importance
<b> — Visual attention
The <b> element draws attention to a word or passage without giving it semantic importance. The screen reader does not change intonation. It is a purely visual signal: product names in a review, keywords in a summary, action terms in instructions.
When to use it
You want to bold a product name, a technical term without emphasis, or a visual keyword in a context where <strong> (importance) and <em> (emphasis) do not fit.
What you gain
Accessibility: screen readers treat neither <b> nor <strong> differently by default. The distinction is in the code: <b> = visual attention, <strong> = semantic importance. In practice, the result is the same for the user.
Code example
<p>This cream contains <b>retinol</b> and <b>vitamin C</b>.</p>